We are getting more and more interest with the launch of PRUSLAND and people are excited to know how the market will work.Expectation is growing and we are going to explain in bits about how it is really going to work.

The following posts should clear some doubts. Remember that for the premiere launching, we will open the platform to selected producers and distributors, before the real campaigns open. This way you will be able to get familiar with tools and functionalities.

When we open the platform we will be here to help you up with the system and you will as well find tutorials and FAQs to guide you through the operation.
We have written to our friend Santi from Australia who had a lot of question about the platform. Here are some extracts from our e-mails to him that will start giving you clues on “How Prusland Works”

In this first post we discussed the Campaigns from advertisers

1 .- Advertisers on PRUSLAND publish their campaigns in the form of pre-rolls (later on we will have more formats). The pre rolls are simply displayed here.

2 .- Advertisers also give information about their campaigns to help producers and distributors choose if that is the best pre roll for their audience.As a part of this information, the video for the pre-roll, information about the product, tags, target audience and so on are added.

3 .- Advertisers mark the campaign PARAMETERS, which are:

• PPM (pay per thousand viewings) offered by this advertisers campaign. This is real money they offer to producers and distributors.
• Actual budget allocated among the advertiser for Producers and Distributors
• Maximum number of producers that is supported by each campaign.
• Maximum number of views for the pre roll that supports each campaign
• Duration of the campaign.

Once published, these campaigns will be ready for Producers and Distributors to select, attach to their video and circulate among their audience.

In the next post we explain the process to be followed by producers and distributors to choose a campaign.